One of the most recognizable hotels on the Las Vegas Strip is about to get a new name and new look, and throw back the clock in the process.
Bally’s Hotel and Casino, which sits in the heart of the Strip, will soon become the Horseshoe Las Vegas, officials with Caesars Entertainment announced this week.
The change will take place in the spring and include a renovated interior, new entertainment, new restaurants and bars, and a reimagined casino floor.
If Horseshoe sounds familiar, it was the name of one of the early hotels and casinos in downtown Las Vegas. Caesars is hoping to bring that same spirit to the redone Bally’s.
“At Horseshoe, it’s all about the gambler,” Jason Gregorec, general manager of the property, said in a release. “Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.”
The new interior of the hotel will be a throwback to Horseshoe’s history, with what Caesars is calling tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition,” Gregorec said.
The multi-million dollar transformation will certainly give the Strip a new look with the property located right on the corner of Las Vegas and Flamingo boulevards. Officials expect all work to be complete by the end of the year.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, regional president of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Giving the hotel more of an old-school, country feel will go hand in hand with another recently announced project on the property.
Country singer Blake Shelton announced in November that he would be bringing a bar, restaurant, and music venue to a site in front of the hotel directly on Las Vegas Boulevard.
Ole Red will be a four-story structure featuring a main dining floor and two additional guest floors overlooking a main stage. It will also feature rooftop food, drinks, and entertainment.
It will be the fifth location in the U.S. for Ole Red, with the Las Vegas location being the largest, seating just under 700.
Work on the $30 million project has not started, with no target opening date set.
As for the hotel, officials will get a chance to show it off to the world when the World Series of Poker brings its 2022 competition to the Strip for the first time.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, WSOP executive director. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
The WSOP will be held May 31–July 19 at the Horseshoe, moving from its most recent home at the Rio, located a few blocks off the Strip.
The hotel was originally built in 1973 as the MGM Grand, but it was purchased in 1986 and rebranded as Bally’s.