TripAdvisor runs on user reviews, meaning its top destinations, experiences, and properties are rated and recommended based on word of mouth.
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That setup isn’t infallible, but it makes TripAdvisor a consistent source for travel inspiration. One popular tour will lead you to a highly rated restaurant, which could introduce you to a new neighborhood in a city you’ve visited before.
Do you see where I’m going with this? It’s a place where travelers feel at home because reviews are based on actual experiences, which touch on common concerns that travelers share—like how much noise there is at a hotel, or how busy a restaurant is on a Saturday, or whether or not a day tour is worth the money.
By travelers, for travelers, you might say.
One of the most popular TripAdvisor categories is tours. It’s one of the world’s most popular tour-booking platforms, offering award-winning programs, cool new experiences, and more. Whether curious or looking for your next big adventure, you can get inspired by taking a look at the most popular tours in the world from TripAdvisor’s 2026 Travelers’ Choice Awards.
10 most popular tours in the world, based on TripAdvisor reviews
The Unvanquished Tour in Porto City Center
- Location: Porto, Portugal
- Duration: 2.5 hours
- What’s included: You’ll take on 2,000 years of history in Portugal’s large northern city, Porto. You’ll explore major landmarks while hearing local insights. As a perk, this is a pay-what-you-can tour.
Peaceful Hiroshima & Miyajima UNESCO 1 Day Bus Tour
- Location: Hiroshima, Japan
- Duration: 8 hours
- What’s included: This is a full-day tour that explores the top attractions in Hiroshima, then Miyajima. It includes stops at Hiroshima Peace Memorial Park and the Itsukushima Shrine, where you can see red torii gates. The tour includes history discussions from your guide, along with an audio guide.
Barcelona in 1 Day: Sagrada Familia, Park Guell, Old Town & Pickup
- Location: Barcelona, Spain
- Duration: 8 hours
- What’s included: See all the major sites in Barcelona at high speed, including Las Ramblas, Sagrada Familia, Park Guell, Passeig de Gracia, and views of Montjuic.
Amsterdam All-Inclusive 90-Minutes Canal Cruise by Captain Jack
- Location: Amsterdam, Netherlands
- Duration: 1.5 hours
- What’s included: Sip on cocktails and munch on snacks as you cruise through Amsterdam’s most famous canals, passing spots like the Rijksmuseum and Skinny Bridge. This is a year-round tour with a heated interior setup during the cooler months from October to March.
Beatles Magical Mystery Tour
- Location: Liverpool, United Kingdom
- Duration: 2 hours
- What’s included: This is a highly convenient two-hour coach bus tour that lets you see the biggest Beatles locations across the city. Even better, you get to get out for photo ops in spots like Strawberry Field, Penny Lane, Paul McCartney’s childhood home, and The Cavern Club.
Berlin’s Best: 2 Hour Walking Tour Third Reich and the Cold War
- Location: Berlin, Germany
- Duration: 2 hours
- What’s included: Delve deep into Berlin’s WWII and Cold War history on this walking tour that cuts through the older parts of the city. You’ll visit Brandenburg Castle, Hitler’s Bunker, and Checkpoint Charlie along the way.
London Small Group Tour of Historical Pubs
- Location: London, United Kingdom
- Duration: 3.5 hours
- What’s included: Visit some of London’s most beloved small pubs, historic taverns, and alehouses. As you venture from one drinking hole to the next, you can sample tons of local brews. You’ll also be regaled with local legends and myths.
Inca Trail 4-Day Trek to Machu Picchu – Return by Vistadome Train
- Location: Cusco, Peru
- Duration: 4 days
- What’s included: This is a four-day trek that takes you up to Machu Picchu with a professional and highly rated local team. Some guides are there to offer lectures and lessons as you make your way into the clouds. Others help carry tents, food, and other necessary supplies for a safe but rugged journey.
Krakow–Zakopane: Cable Car, Chocholow Baths, Cheese & Vodka
- Location: Krakow, Poland
- Duration: 11-12 hours
- What’s included: Leave the magical city of Krakow behind to head into Poland’s hinterland mountains, where you’ll sample delicious smoked cheese before heading to a popular mountain town.There, you’ll also have the chance to soak in thermal pools. (I did a similar tour a few years ago—it’s one of my top Poland moments.)
Amanda Cruise – Ha Long, Lan Ha Bay – All Inclusive 2D1N & 3D2N
- Location: Ha Long Bay, Vietnam
- Duration: 2 days
- What’s included: Wander through the gorgeous Ha Long Bay on this luxury five-star cruise ship. The ship is small, giving you a boutique experience as you head to the region’s least-visited spots, such as Surprise Cave.
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