Who doesn’t love a unique brand collaboration? Think: Airbnb’s Icons series or Delta’s recent partnership with Crunchyroll.
Videos by TravelAwaits
When well-placed travel brands partner with other recognizable companies, magic can happen. Whether making long-haul flights slightly more enjoyable or creating OTT fanfare rentals, they cover a large gamut.
Some might raise more eyebrows than others.
Welcome to my take on the new partnership between Beis, one of my all-time favorite luggage brands that’s known for sleek designs and affordable pricing, with Chipotle, a fast-food chain I associate with… nothing sleek.
Dubbed the Beis x Chipotle To-Go Collection, it’s one of the weirdest collabs I’ve seen in the travel world, especially in the retail sector. But if you’re a fan of Beis, Chipotle, and oddball pop-culture mashups, it could be a cult hit that you jump on.
Here’s what you should know.
Inside the Beis x Chipotle To-Go Collection
This collab includes 11 branded pieces of luggage that are releasing just in time for the holidays. According to Beis CEO Adeela Hussain Johnson, “Our goal was simple: create elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans’ rotation. We’ve taken the function and the art of carrying your essentials to the next level. After all, during the busy holiday season and beyond, having your Chipotle burritos and bowls with you hands-free is a must.”
That’s right—this collection isn’t just great for travelers, but anyone who wants to keep their Chipotle burritos and bowls warm.
You can purchase a Take Out Tote Bag ($98), designed to fit a Chipotle bowl. There’s also a Burrito Holder Sling ($48) that has an insulated slot to keep your burrito warm. There’ even a napkin sling ($78) that was sized for Chipotle napkins and a Burrito cross-body purse ($48).
The coup de grace? You can order most of the collection in a metallic silver color—which looks sort of like the aluminum foil used to wrap Chipotle burritos.
Assuming you aren’t concerned with the ghost of Chipotle aromas haunting your Beis luggage, you can order a piece of the Beis x Chipotle To-Go Collection before December 16 with a guarantee that it will deliver by Christmas. It also comes with a coupon code for a free Chipotle entrée.
