Maui Tourism Rebuild: How to Support Lahaina

Last year’s wildfire in Maui remains a topic of conversation around the US. Travelers, in particular, have been interested in learning more about the island.

Is Maui open for business? Has the rebuild in Lahaina been going well? (And are there any special deals available?)

Here’s the short of it: Lahaina is still in a vulnerable position. The majority of residents were displaced, and many face ongoing trouble rebuilding after losing their homes, businesses, boats, and more. Many are also still mourning the lives lost.

But time stops for no one, and the wildfires didn’t see any tourists cross Maui off their bucket list.

Let’s dig a bit deeper into Maui tourism, exploring how you can support Lahaina’s rebuild on your next trip to the island.

Maui tourism: learning from the wildfire

The wildfire in Lahaina wasn’t exactly a surprise for locals.

For years, ongoing drought conditions and poor environmental practices created the necessary conditions for a terrible fire. All of Hawaii’s small islands exist in a unique balance. Tourism is important because it provides for the island economically, but it complicates environmental preservation.

Unfortunately for Maui residents, the worst came to pass—and many are now asking how Lahaina’s rebuild can focus on preventing future wildfires.

One of the best ways to support Maui’s well-being is to support its native population. While everyone on the island wants to see it thrive, native Hawaiians have more experience managing the land. Better land management = fewer environmental disasters.

To support Maui business owners is to invest in a more integrated and balanced rebuild in Lahaina and beyond.

So, what does this mean for tourists hoping to make it to Maui this year?

Just by traveling to Maui, you’re supporting its tourism industry and, therefore, its economy. But please consider checking out the services and shops listed below. They’re owned by Maui natives who deserve your business as they seek to rebuild Lahaina and prevent future wildfires.

Top way to support Maui tourism: Wellness activities

Transportation & Tours

Hotels

Shopping

When you’re in Maui, check out the locally owned Na Koa Brand, which is located in Kahuilui. Aside from this shop, I’ve found a slew of other native Mauian vendors who sell their goods online. That means you can support the rebuild even after you go home.(Online shoppers rejoice!)