Universal Parks & Resorts theme parks, like Florida’s Universal Orlando Resort and California’s Universal Studios Hollywood, are known for their massive scopes and thrilling rides and attractions. But the company has something different planned for a new park in Texas.
The park will be “sized for a regional audience” and “specifically designed to inspire fun for families with young children.”
Set to be built in Frisco, Texas, which is part of the Dallas–Fort Worth Metroplex, the new park will be “set in a lush green landscape” and will feature “immersive themed lands [to help bring] Universal’s beloved characters and stories to life in ways that will wow even the youngest theme park goers,” Universal Parks & Resorts announced.
“The proposed park will be designed to be more intimate and engaging for younger audiences … It will be full of family-friendly attractions, interactive and playful shows, character meet-and-greets, unique merchandise, and fun food and beverage venues,” Universal Parks & Resorts’ statement reads. “Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.”
Plans For The New Park
Universal Parks & Resorts has already purchased 97 acres of land for the park as well as an adjacent themed hotel. And, as you may have guessed, the acreage also allows for eventual expansion.
That said, no date has been announced yet for either construction or the park’s grand opening.
Why Frisco?
About now, you may be wondering why the new park will be built in Frisco.
“We think north Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country,” Page Thompson, president of New Ventures with Universal Parks & Resorts, said in a statement.
Mark Woodbury, Universal Parks & Resorts’ chairman and CEO, notes that everyone at the company is “wildly excited” about the park being located in north Texas.
“We literally looked at virtually every place you could imagine, and north Texas rose right to the top, and Frisco rose right to the top of [locations in] north Texas,” Woodbury said, according to NBC DFW. “It became pretty evident that this is a great place, it’s a great market in itself, and it’s everything we want: A vibrant community, a growing community, lots of young families, and very centrally located.”
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