
Wondering where to go in Europe? You’ve got more options than you think—and not all of them are driven by expert forecasts or influencer trends.
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Some are chosen by the average traveler.
A recent analysis from Europe Private Tours, a bespoke tour operator, analyzed 60 of Europe’s most popular destinations. The goal was to identify destinations that come out ahead on TripAdvisor when it comes to positive reviews.
TripAdvisor, as the world’s most-used travel platform, is where just about everyone drops a line—from luxury travelers to backpackers to first-time jet-setters. Despite its global reach, you can find more than a few hidden gems on TripAdvisor, in other words.
Here’s what to know based on the recent dive from Europe Private Tours.
Europe’s best-kept summer destinations, according to TripAdvisor reviews

To dig a little deeper, Europe Private Tours ranked all 60 European destinations based on factors like things to do, places to stay, and restaurants (aka food and drink experiences). The weighted scores revealed hidden gems and a few more popular spots that travelers adore.
Hopefully, you’re interested in the Mediterranean; the top locations are located in Greece, Spain, Cyprus, and Italy
These are the top ten summer destinations in Europe, based on the rankings:
- Sorrento, Italy
- Imerovigli, Greece
- Chania Town, Greece
- Ayia Napa, Cyprus
- Taormina, Italy
- Mykonos Town, Greece
- Lindos, Greece
- Palma de Mallorca, Spain
- Paphos, Cyprus
- Rethymno, Greece
