Marriott International is sticking its toe into the world of long-term stays, giving travelers an option other than a hotel or rental entities like Airbnb or similar sites.
Apartments by Marriott Bonvoy is aiming to give travelers planning long-term-stay accommodations that feel more like a condominium than a hotel room.
“The company is seizing upon growing consumer interest among families and friends seeking more space for stays, propelled by the blending of work and leisure travel, and the desire among younger travelers for wider accommodations options,” Marriott said in a release.
The company has operated Marriott Executive Apartments for more than 2 decades in locations outside of North America. Apartments by Marriott Bonvoy will take that same concept to the United States and Canada.
“Travelers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends while offering developers a premium product backed by our trusted name and distribution platform,” said Stephanie Linnartz, president of Marriott International.
None of the apartments have been built and locations have not been chosen. Marriott is in the process of locating developers willing to work with the company on the projects.
No opening dates or target dates have been announced and development appears to be well down the road.
The design of the apartments will be much more residential than current extended-stay options. The locations will reflect the local neighborhoods in which they are built.
They will feature living rooms, separate bedrooms, full kitchens, and washers and dryers. But unlike many condominiums or apartments on the rental market, they will also feature retail and dining choices, and meeting spaces like a traditional hotel.
“With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio,” Linnartz said.
Marriott is looking to capitalize on the growing trend for a more home-like feel while traveling, particularly with so many people working remotely these days. The apartments will give travelers a chance to combine work and leisure without feeling cramped in a hotel room while still having hotel amenities.