Dining is going to the…cats? A menu inspired by cat food is popping up at a cafe in Manhattan.
Fancy Feast — most notable for its cat food — is venturing into human food. It’s launching a limited-time Italian restaurant in New York City with dishes inspired by its canned cat food. You heard that right, dishes like Salmon con Pomodorini (salmon with cherry tomatoes), and Lemon Panna Cotta. Purina, which owns Fancy Feast, hopes the dishes “mirror the sensory experience of cats at mealtime,” according to a press release. “The chefs will provide guests an inside look at the detail and expertise that goes into crafting each Fancy Feast recipe through a variety of delectable dishes and culinary exercises.”
A lot of time and effort went into creating this human menu. Did you know Fancy Feast has its own in-house chef? Her name is Amanda Hassner and she teamed with a famed Michelin star-winning chef Cesare Casella to curate the human menu.
If this cat-inspired human food sounds appealing, then don’t delay! The pop-up restaurant is only offering the feast for two nights, August 11 and 12, and is only allowing 16 diners per night. Reservations open on August 4th at noon on OpenTable.
“The 16 lucky cat lovers will enjoy a complimentary tasting menu that will transport them to Italy for the evening,” according to the press release. “Food has the power to connect us to others in meaningful ways and take us to places we have never been,” Hassner said in a statement. “The same is true for our cats. The dishes at Gatto Bianco are prepared in ways that help cat owners understand how their cats experience food — from flavor, to texture, to form — in a way that only Fancy Feast can.”
No word yet on exactly where the pop-up cafe will actually pop up. Purina teases it will be somewhere between the Far West Village and the Meatpacking District.
Promoting New Food Line
The premise behind the limited-time cafe is to promote Fancy Feast’s new line of canned cat food called Fancy Feast Medleys. The promotion is similar to one the company did last year to boost its new line of pet food called Petites. That promotion included a cookbook called Fancy Feast Petites Feast Cookbook which featured food for humans.
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